Sunny, beautiful San Diego has been an integral part of the people and musicians we have become. Music, art, surfing, access to the outdoors – these outlets kept us out of trouble and offered us a way to think about the big questions in life. The communities we grew up in believed in those outlets, and we do too.
On that flight home, we dreamed up an idea to give something back to our hometown, to rally our amazing community, and to invest in kids who might need a hand up.
What if we could bring together friends from the surf industry and the music industry for a charity surf contest that raised funds for kids in need? What if we gave a free concert on the beach? What if we used our stage to let homeless and at-risk youth know that their stories were powerful – as powerful as the music we play every night? We want those kids to know that they matter and that we celebrate the tenacity of the journey they are taking, and that we want to invest in their futures.
That’s how the BRO-AM was born. Over a decade later, our idea has grown into an iconic San Diego event that draws 15,000 people for a charity surf contest and free beach concert. Through the contest and the beach concert, we shine a spotlight on some incredible San Diego organizations who are already mobilized in the community, making a concrete impact every day. The week preceding BRO-AM, we host a benefit party where attendees bid on silent and live auction items to raise funds.
Numerous companies and countless individuals give generously year after year to partner with us in raising awareness and funds for local organizations that support deserving local youth. BRO-AM has grown bigger than a rock band trying to do some good. It’s a community of compassionate, generous people coming together to make a difference in our world by investing in the next generation.
Jon, Tim, Chad, Jerome, Drew
Butterfly Effect and E101 are teaming up to raise awareness and funds for BRO-AM, an organization dedicated to supporting local San Diego youth at "Color Your Community" A Celebration of the Alley Activation Program
WHAT: Interactive Mural Snapshots in support of BRO-AM
WHEN: 48 hours, anytime on July 8 and 9
WHERE: In the alley behind Detour Salon, 594 S. Coast Hwy 101
For 48 hours, anytime July 8 or 9, the public is invited to take pictures inside the Butterfly mural located nn the alley behind Detour Salon, 594 S. Coast Hwy 101
For every snapshot taken and posted to social media (Facebook, Twiiter, Instagram, Snap Chat) with the hashtags #broambethechange and #butterflyeffect, Butterfly Effect will donate $1 to BRO-AM, a San Diego organization dedicated to supporting local youth.
With an aggressive goal of 5000 snapshots to raise $5000 for BRO-AM, we need the public's help. Participants can:
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